“We are currently at 6% of our normal revenue due to the Coronavirus pandemic”, says David Donde, CEO of Truth Coffee. “We want to raise capital to keep Truth Coffee going and pay our staff. Selling shares to our loyal customers who love our coffee shop seems to be the perfect win-win: Our customer get to own a share in Truth and we get the operational cash flow we need.”
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TRUTH Coffee Shop & Roastery wants to grow its brand and offerings to its loyal customers. The business requires additional cash flow to overcome the Corona crisis.
You get to own a share in TRUTH Coffee Shop & Roastery, with a share certificate and a VIP shareholder card. See all benefits here
One share costs R500. You can buy as many shares as you want, up to a maximum of 2,400 shares.
You are buying shares in the SPV that owns shares in TRUTH Coffee Shop & Roastery.
You can buy one share or as many shares as you want, up to a maximum of 2,400 shares.
Yes, when the business does well, you will receive dividends. Depending on the amount of shares you buy, your dividend would be very small or higher.
No, there are no duties. But you can attend the AGM of the SPV. You will get an invite via email. The meeting will be held at TRUTH Coffee Shop & Roastery and/or a virtual meeting platform, once yearly.
Yes, after 5 years, you can sell your shares in TRUTH Coffee Shop & Roastery. TRUTH also has the right to buy back the shares.
The share price is based on the the percentage share that a business owner wants to sell and an operational amount of cash flow a business owner wishes to raise. The investment is not based on a true valuation of the business, but rather on an operational cash flow requirement to fund the business for stability or growth.