"It's a Win-Win-Situation. Customers can own a share in their favourite local business and be involved in its wellbeing. Businesses raise debt-free capital from their own loyal customers, and thereby survive the impact of COVID-19. We have seen it work with football clubs selling shares to their fans - why would loved brands with a strong customer following not do the same?"
Charles Maisel
Founder of Black Umbrellas, False Bay Hospital Trust and BeBold